Our own Dan Kelley will be a panelist in a live webinar on Thursday, June 14th where he’ll be discussing trademarking within app marketplaces. Joining him are Michael Leonard and John Sullivan, partners with the law firm of Panitch Schwarze Belisario & Nadel, who specialize in trademark and copyright law. The webinar is from 12pm to 2pm EST. To register, visit: www.lawcatalog.com/jun14 or call: 212-457-7706.
From games to restaurant reservations, “apps” for smart phones and tablets address almost every topic imaginable. But there is a dark-side to this modern miracle.
Trademark infringers have exploited the software marketplaces opened by companies like Apple and Google by offering apps with names identical or confusingly similar to well-known brands. Serial infringers are winning because they often understand the new technology and online marketplaces better than the trademark owners.
This webinar explains how infringers operate; how to successfully police trademarks in the iTunes Store, Google Play, Facebook, YouTube and elsewhere; and how trademark owners can stamp out infringement and preserve their brands’ integrity.
· Trademark basics, what constitutes infringement, and the line between “inspiration” and “stealing”
· App development basics, including technology, standards, and procedures for approval
· Types of infringement in online marketplaces, best practices for detecting infringement, and strategies for effective trademark enforcement
The webinar concludes with a Q&A.